6 Benefits of Social Media Marketing
Posted by Tina
March 31, 2012
It astounds me, the number of business owners who tell me they haven’t implemented Social Media into their marketing strategy. To many, Social Media is a foreign concept. I wouldn’t have thought this was even possible considering all the hype surrounding Social Media Marketing these days. I mean, who hasn’t been on Facebook, Twitter, LinkedIn, or YouTube? Turns out, there are still multitudes of business owners who think of those sites purely as social entertainment; a way to connect with family and friends, sharing funny stories and jokes. They don’t realize what a truly invaluable marketing resource social media sites are. If you fall into this category, here are 6 Benefits of Media Marketing.
Brand Establishment and Raising Awareness
The majority of the population utilizes social media sites such as Facebook, Twitter, and LinkedIn every day. You probably hear your friends and family talking about them on a regular basis. I can guarantee your competition is out there. Several millions of people visit social media sites each and every day. By signing up on Social Media sites, you are putting your “Brand” out there for everyone to find. Connect with your friends, family, and current clients, and their friends, family, and current clients will be able learn about your business, product/service. And so on and so forth.
Establish yourself as an expert
These days, nearly all consumers research businesses and products before making contact. They utilize the internet and social media sites in order to do so. They look to see if you have an online presence and to find out what others are saying about you. They also look for what you are saying as well. As a business owner, you are probably passionate about what you do. Get the word out there with a blog, writing and submitting articles with useful information regarding your industry. Promote your blog and articles on your social media sites so those people can easily find you.
Product / Service Promotion
Featuring a product or service on social media sites is a great way to garner attention for it. Everyone likes a deal. Most people use social media sites to find coupons and special deals. Offering a special promotion for your online followers makes them feel special and will increase your revenue.
It costs nothing to create a Facebook, Twitter, LinkedIn, or YouTube account. So basically, you are able to get your message out to hundreds of millions of potential customers for absolutely no cost whatsoever. There’s nothing better than free advertising especially when that free advertising actually works.
Enhance Your Product/Service
Social Media sites are a great way to interact with customers to find out what they think about you and your product. Sometimes the feedback will be positive and sometimes it won’t. Use their constructive criticism to perfect your product/service.
Improve Customer Satisfaction
Any successful business owner knows that the key to success is having happy customers. Providing exceptional customer service is the way to achieve this. Since the majority or people are already on social media sites, this will allow you to connect with your customers and answer their questions and concerns in a timely manner, thus improving customer satisfaction.
Social Media sites aren’t just for entertainment or chatting with friends. As you can see with the list above, Social Media Marketing is an invaluable resource in generating revenue. If you haven’t already implemented Social Media in your marketing strategy, you need to do so TODAY. And better yet, since it’s free, you’ve got nothing to lose and everything to gain.
To learn more about Social Media Marketing and how to effectively implement it in your marketing strategy, contact us today!
About Parish Designs
Parish Designs is owned and operated by Tina Parish. Parish Designs is dedicated to providing marketing communication solutions for business owners. Our services enable businesses the ability to market effectively and afforably.
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